Try to Follow Me (날 따라 해봐요): The Kaleidoscopic and Cosmopolitan Branding Scene of Pop Music and Celebrity in South Korea

Friday, November 7, 2014
Plaza Foyer (Sheraton)
Justin Joe , Texas State University-San Marcos
This case study poster takes an in-depth look into the colorful world of K-Pop. Research includes concepts in modern Korean history and branding theories that help K-Pop operate successfully as a creative outlet, communications channel, and a unique blend of old and new cultural experiences that brand modern South Korea.