Campaign-Style Rhetoric during Presidential Transitions

Saturday, November 8, 2014: 3:10 PM
Director’s Row H (Sheraton)
Donald Moore , Angelo State University
During transitions from candidacy to presidency, incoming presidents map policy agendas and use rhetorical appeals from the campaign to gain public support as they step into their new role. Using “Wordle” software, this paper examines rhetoric of four presidents during the transition phase to find the origins of this strategy