Climbing the Honors College Marketing Mountain: Effectively Using Online and Cost-Effective Strategies to Spread the Message

Saturday, November 8, 2014: 1:00 PM-1:50 PM
Plaza 4 (Sheraton)
Honors colleges face the challenge of marketing their programs and services to prospective students, as well as maintaining an overall positive image and brand. We will explain how Barrett, the Honors College at Arizona State University has created and maintained a nationwide advertising/branding campaign using online strategies.
Nicole Greason, Arizona State University
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