Beyond "Happy Friday!": Using Social Media to Gather Real Information

Saturday, November 8, 2014: 2:00 PM-2:50 PM
Governorís Square 16 (Sheraton)
In this session, we will demonstrate social media strategies that emphasize providing quality information and listening to our constituents rather than just shouting at them, including some of the innovative techniques we have developed and the metrics, both real and virtual, we track to evaluate effectiveness.
Peter Bradley, Ferris State University, Jason Autry, University of Cincinnati and Abigail Wilt, Austin Peay State University
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