Responding to the Media Is Less Painful Than Scaling a Mountain ? If You Know How.

Saturday, November 8, 2014
Plaza B, C, E, and F (Sheraton)
Nicole Greason , Arizona State University
Education is at the top of  most people's need-to-know list. Using the media to get the word out is paramount. Attracting media attention and dealing with the media is a challenge. This presentation gives an overview of media relations, strategies for engaging with reporters, and tips for handling media interviews.