Planet Hollywood: Determinants of American Films' Success at Home and Abroad
Friday, November 7, 2014
Plaza Foyer (Sheraton)
Hollywood filmmaking is a notoriously risky business, and at times it can be difficult to discern what qualities separate a blockbuster success from a disappointing flop. This research examines characteristics of recent globally exhibited films in an effort to uncover the ingredients that affect Hollywood’s financial success domestically and internationally.