Planet Hollywood: Determinants of American Films' Success at Home and Abroad

Friday, November 7, 2014
Plaza Foyer (Sheraton)
Zoe VanDerPloeg , University of North Carolina Wilmington
Hollywood filmmaking is a notoriously risky business, and at times it can be difficult to discern what qualities separate a blockbuster success from a disappointing flop.  This research examines characteristics of recent globally exhibited films in an effort to uncover the ingredients that affect Hollywood’s financial success domestically and internationally.