Focus Group Follow-up: Coding and Analyzing Qualitative Data

Saturday, November 8, 2014
Plaza B, C, E, and F (Sheraton)
Cassandra Erler , Franklin Pierce University
This presentation demonstrates the proper way to discover and utilize qualitative data found within a focus group transcription.  Furthermore, both students and faculty will learn the proper way to create and assign data codes, as well as the correct method for sorting data into categories and analyzing the findings.