From the Unknown to Known: How to Make Honors Programs Swag Worthy

Saturday, November 8, 2014
Plaza B, C, E, and F (Sheraton)
Alison Aloisio , University of St. Francis
Elizabeth Healy , University of St. Francis
Lisa Hedrick , University of St. Francis
Student-developed marketing plan that tackled the hurtle of taking an obscure, little-understood honors program at a liberal arts university and created a strong, clear identity.  Development details, goals, implementation schedules, and team champion roles will be presented.