I Saw the Sign: The Efficacy of Descriptive Versus Injunctive Norms in Promoting Recycling

Saturday, November 8, 2014: 11:30 AM
Director’s Row H (Sheraton)
Aashika Suseendran , Arcadia University
Through the psychology research department, Suseendran and Mahlyak designed and conducted a fourteen-day field experiment that investigated the ways in which social norms affect the recycling behavior of students and faculty across the Arcadia University campus. Norms do indeed impact what people do, and the implications could save the planet.